Jane
Fletcher gave an oral interview to the San Diego Historical Society
in 1984. Here is a transcript of that interview:
Jane
Fletcher: Jane discussed the furor over keeping the Artists
Guild shows in the museum. It was in 1984 that she was interviewed.
She'd explained her opinions from both sides, as she had sat on
the museum's board as well as from the artists' point of view. She
felt that the artists were not given the respect that other people
within the museum are given and she felt that the museum should
help the artists with their shows not demand that the artists pay
for everything. She also stated that the statement that came out
that "the Museum of Art in San Diego was too precious to be
used for amateur artists," was very belittling, "because
many are qualified artists-as well qualified as can be found anywhere."
An article came out in the Sunday paper that for San Diegans to
see San Diegan artists they had to go outside of the city.
Here
is an article published in the December 10, 1983 Artweek written
by Peter H. Karlen:
ARTLAW
ART DESTRUCTION - THE VIKI COLE CASE
"Caustic
and irreverent Viki Cole, an artist living in the San Diego area,
has found herself in the position of recruiting legal help for what
she feels has been an attack not only on her work but on her reputation
as well.
The
work in question could be considered a feminist piece with cynical
commentary on personal relationships, men and money. Although Cole
insists that good art has no gender, she admits that this particular
piece reflects a feminist attitude. The seventy-two-by-sixty-four-inch
work can best be described as a painting with multimedia collage
on canvas, the whole floated between two pieces of plexiglass encased
in birch wood. At the top of the canvas are the words 'As a Woman
I Feel Bound to Tell You
' in the center of the canvas, encircled
by fifty-four one-dollar bills sewn together is the phrase 'There
will be substantial penalties for early withdrawal.' Perhaps the
two phrases can be read together.
Finally
to make Cole's point of no longer putting up with token changes,
the title of the work, as important and powerful as the visual statement,
reads, 'When it comes to small change, Baby...The buck stops here.'
Cole's
outspoken piece was hung with other works that she included in her
one-woman show at the San Diego Museum of Art in 1981. On the strength
of that show, she was asked to submit the Money Piece to
the San Diego television station KPBS, a PBS affiliate, to be included
in the portfolio of the stations fund-raising auction
.
The
piece was purchased for $350 by a La Jolla social activist, who
was later quoted
. 'It just hit me in the eye
. I bought
it for a friend of mine, who's an ex-banker.'
The
purchaser subsequently remarked that when the euphoria of the auction
evening was over, she realized the piece would not make an appropriate
gift, so she asked Cole
if the artist would be interested in
repurchasing her own work. Cole, understandably, declined
.
she decided to donate the work to another fund-raising auction,
the 1982 Combined Arts and Educational Council (COMBO) benefit auction
held in February 1983 in San Diego.
Once
again the work was donated to charity and auctioned, this time selling
for $120. Once again the new purchaser contacted Cole and asked
her to buy back the piece
. In a helpful mood, Cole contacted
the purchaser, and though she declined to repurchase her own piece,
she gave him the opportunity to place the work in her new three-person
show held July 1983 in San Diego. This time the price tag read $1,500,
a price determined by the new buyer.
The
work did not sell at the gallery show, and after the show closed
the new buyer went to the gallery and, without interference from
the gallery director who was present on the premises, opened the
painting by removing the nailed bars holding the plexiglass, removed
the layers of 100% rag paper and tore the canvas from the backing
(which was securely held in place with clear silicone). Then dismantling
and altering the piece further, he removed the fifty-four dollars
in currency despite the fact that the money was sewn onto the canvas.
Presumably, the money was later spent.
Cole
would never have known about the dismantling if the owner of the
piece had not called a newspaper reporter to reveal the incident.
The artists was shocked by what had happened
. She was angered
that someone had deliberately tampered with an artwork that was
contained within a sealed frame.
When
the purchaser was confronted with the artist's protests, he was
surprised that the artist was disturbed by what had happened
.
The
artist means to stick to her motto that 'there will be penalties
for early withdrawal,' and she has brought a civil action under
the California Art Preservation Act to recover damages
.
A
good thing about the California Art Preservation Act is that it
is enforceable
. And a losing defendant should expect an award
of punitive damages against him or her on account of the deliberate
and intentional alteration, mutilation, defacement or destruction
of the work."
Another
article on this story came out in the San Diego Evening Tribune
on February 15, 1984, written by Zenia Cleigh:
Indifference is seldom a stance taken toward controversial Escondido
Artist/design teacher
"VICKI
COLE is one of those electric women about whom it is impossible
to feel neutral.
Some
see her as a manipulative, threatening feminist, a capricious troublemaker
who spouts tired rhetoric and makes people angry for the fun of
it.
To
others Cole, 39, is a challenging risk-taker, a courageous woman
thrashing out the conflicts of her own life on the canvas of art,
a person capable of a playful, yet ruthless honesty.
Whatever
the verdict, indifference is seldom a stance taken toward the controversial
Escondido artist and SDSU design teacher, who has alternately shocked
and delighted the local art world with her decision to press a suit
based on California Art Preservation Act prohibiting the mutilation
or alteration of works of art.
Cole
filed suit in San Diego County Superior Court Nov. 3 against Peter
MacDonald
.
The
suit asks for $49,000 in damages as a result of an incident at the
Maple Creek Gallery
last summer. MacDonald acknowledges that
at that time, he removed from the frame the canvas of a work of
Cole's which he owned, and took off the 54 $1 bills that had been
sewn to the piece.
The
6-foot by 5-foot 4-inch work, titled 'Money Piece (When it Comes
to Small Change, Baby, the Buck Stops Here),' had been through an
arduous rejection process by the time that happened
.
Scott
Rudolph, Cole's Attorney, sites Section 9-87 of the California Civil
Code, which says: 'No person except an artist who owns and possesses
a work of fine art which the artist has created shall intentionally
commit or authorize the intentional commission of any physical defacement,
mutilation, alteration or destruction of a work of fine art.'
Although
some members of the San Diego art community complain that seeking
publicity is Cole's main motive, most seem pleased that the pioneering
California art preservation law (New York passed similar legislation
last year) is being put to the test.
Nancy
Livesay, president of the 250-member San Diego Artists Guild, said
it's her impression that artists support the challenge more than
the specifics of the case, but added: 'I personally feel it will
be an interesting test of the law.'
Pat
Barnett, president of the 350-member Artists Equity Association
here, said of Cole: 'A lot of people will gripe in private, but
when it comes to standing up in public, very few will. I'm proud
of her for doing this.'
Yet
a respected local artist who knows Cole well added: 'This could
very well injure her career. In a sense, that kind of thing makes
you too hot to handle.'
.
The
words on the 'Money Piece' read: 'As a woman I feel bound to tell
you there will be substantial penalties for early withdrawal.' It
is a statement about placation, Cole said, about how women bend
over backwards to keep peace. For her part, she said, 'I have placated
my whole life. And I'm not doing it anymore.'
.
Bob
Mansfield of the SDSU art faculty, however said: 'I don't think
most people see and know Viki for what she is. Viki takes chances.
She dares to go where no one else wants to go. She's trying to chart
psychological, philosophical and sociological territory. She is
in many cases a person who puts her money where her mouth is.'
.
A person who pushed herself to the edge, it's the ability to not
take life or art too seriously that keeps Cole sane, she said. That,
and 'All the people who know that they're not perfect. They're the
ones that I love so much.'"
Mark-Elliot
Lugo wrote this review for the February 17, 1984 San Diego Evening
Tribune:
Guild exhibit no better or worse than in past
"The
San Diego Artists Guild All-Media Membership Exhibition'
.
Since the demise of the Biennial California-Hawaii show in 1978,
the San Diego Artist Guild All-Media Membership Exhibition has occupied
a position as the most prestigious art competition held annually
in this city.
The
reputation of this event is largely based on the Guild's affiliation
with the San Diego Museum of Art and the place the exhibition is
held - in the museum itself. Membership in the Guild is strictly
regulated, open only to artists whose work had been submitted to
a jurying process by the Guild's board of directors. Although the
annual Guild exhibitions are good, they're not great. This is probably
due to a variety of factors. Among them a subject mentioned here
before: museum administrators and curators, who are usually selected
as jurors, are, one suspects, reluctant to take risks in selecting
really different or unusual pieces for an exhibition with which
their name is connected. They fear their reputations could be jeopardized
if they are perceived as having made mistakes in aesthetic judgment.
Others argue that museum officials usually rise to their positions
through administrative ability rather than because of an eye for
art.
Artists,
believing that museum representatives are basically conservative,
are themselves reluctant to submit their more adventurous work,
preferring to be represented by a conservative piece rather than
being totally rejected (or 'not accepted,' as the notification cards
are tactfully worded.)
Other
complicating factors also come into play. Many established artists,
whose work could add a lot of excitement to Guild exhibitions, don't
feel the need to become members of organizations such as the Guild.
One can hardly blame them for not wanting to risk the potential
humiliation of having their work rejected. However, other well-known
artists make a point of joining simply to lend their support to
the art community.
And then there's the basic question, which is not going to be addressed
in this review, of whether San Diego's and the Guild's artists are,
given the artistic climate in this city, provided the chance to
really flourish and exploit their potential to the fullest. Of course,
we all know the answer to that one!
In
any event, the 1984 San Diego Artist Guild Exhibition is no better
and no worse than previous Guild exhibitions; in other words, among
local competitions, it is probably the best, but still light-years
away from being as good as it could be. Indeed, it makes one yearn
for the good ol' days when the Biennial California-Hawaii exhibition,
a victim of the San Diego Museum of Art's austerity policy towards
local artists, reigned supreme.
The Guild show this year is a compact, nicely diversified, professional-looking
exhibition, although, as usual, a few weak pieces slipped by the
juror. Thirty-four pieces were selected by juror Henry T. Hopkins,
director of the San Francisco Museum of Modern Art, from 222 entries.
Overall, technique and presentation, which seem to have been overriding
concerns of the juror, are impeccable, particularly in the works
of Hiroshi Miyazaki, Jean Swiggett, Michael Wheelden, Brian Battles,
Charles Turner, Johanna Hansen, Ron Tatro, John Edwards, and Thierry
Chatelain.
Adding
to the illusion of quality is the very elegant exhibition layout
and design by the museum's head of design installation, Darcie Fohrman,
perhaps the best ever for a Guild exhibition.
Unfortunately,
more than the aforementioned characteristics are required to make
an exciting work of art. Although it is very difficult to be original,
several pieces in this exhibition seem overly derivative or similar
to other artists' work. Some artists seem to be showing the same
type of work year after year and even though the work is competent,
that is getting boring. Still others are not showing their best
work."
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